Ripley's Believe It or Not! London

Event location: London Pavilion . Ongoing event.


Ripley's Believe It or Not! is London's most wonderfully weird visitor attraction and home to hundreds of jaw dropping artefacts collected by the legendary cartoonist, world traveller and explorer Robert Ripley.

With unusual art, underwater wonders, an upside down room, a miniatures gallery, and even a dungeon, at Ripley's we have every unusual thing you can imagine (and plenty more you can't)! Want to see how will you measure up to the world's tallest man? Or come face to face with our rare collection Amazonian shrunken heads? Will you dare to venture into Ripley's Marvellous Mirror Maze and defeat the Impossible LaseRace? Visit us today and let the adventure begin!

Ripley's Believe It or Not! London - 700 exhibits, 20 galleries, six floors and one unbelievable day out!


Generally it takes approximately an hour and a half to two hours, but you can walk through at your own pace and take as little or as much time as you wish.

When Can I Go?

Open 7 days a week, 365 days a year, (including Christmas Day) from 10am to midnight - last entry 10.30pm.

How Does It Work?

You will download your print-at-home voucher and exchange at the venue for access.

Where do I go?

The London Pavilion, 1 Piccadilly Circus, London W1J 0DA

Ripley's Believe It or Not! London is located at No. 1 Piccadilly Circus on the corner of Shaftesbury Avenue and Coventry Street in the heart of London's West End.

Getting there by Tube? - They are right by Piccadilly Circus Underground Station which has services from both the Piccadilly Line and the Bakerloo Line. Upon arrival at the tube station, please use Exit 4 to Coventry Street. We are located on the corner of Coventry Street and Shaftesbury Avenue.

By Rail? - The nearest National Rail station is London Charing Cross located within 10-15 walk to Ripley's Believe It or Not!

By Bus? - The following bus routes run through Piccadilly Circus - 3, 6, 9 , 12 , 13, 14, 15, 19 , 22, 23, 38, 88, 94, 139, and 453.

What's Included?

Tickets include:

FREE Fast Track entry to Ripley's Believe It or Not! London

Entry to Marvellous Mirror Maze

Entry to Impossible Laser Race

Good To Know

A Cafe is located on the 3rd floor should you wish to purchase beverages or light snacks.

Fast Track is only available on tickets purchased in advance and is not available on the door.

Suitable For Children

Yes - The attraction is very interactive and appeals to people of all ages, both young and old. All children under the age of 14 must be accompanied by an adult. For children of a sensitive nature, visitors can take a detour around our Dungeon area on the fourth floor - a member of staff will be happy to assist with this.

Cancellation Policy

No refunds or exchange after purchase.