There's a simple solution to your hotel booking worries - book in advance. It may seem like an obvious solution but more and more people seem to head into London without a hotel booking - and find they can't get a room.
The problem is a symptom of London's success as an international destination. London is deservedly popular right now and it is estimated that another twenty to twenty five thousand beds are needed to keep up with the demand.
What's more, if you just turn up in London and then look for a hotel, you are sure to pay full rates. If you book over the Internet in advance you will always get discount, often 20% - 30% and sometimes even up to 75% off.
All is not lost though - the good news is that more hotels are opening. And these new hotels are really very impressive. The Hempel over in W2 (Anouska 'Blakes' Hempel's new offering) and the Metropolitan Hotel (home of Nobu the Japanese restaurant - and the Met Bar) to name but two, and theres plenty more coming.